Black Friday and Christmas are coming.
Are you ready to maximise the biggest shopping period of the year? Peak season rewards the brands that plan their offer, creative and budget before ad costs spike, and punishes the ones that make it up as they go.
More competition, higher costs, thinner margins
From mid-November, every brand in your category is bidding for the same buyers. Ad costs climb, and brands that rely on a last-minute discount sell more at lower profit. The winners decide early, protect margin and use every channel they own.
Offers that protect profit
We model discount vs gift with purchase vs bundle against your real costs, so the offer drives demand without eating your margin.
Creative ready before the rush
Sale ads built, loaded and through learning a week before launch, led by your proven angles and your strongest products.
Daily management in sale week
Budgets moved every morning on blended return, losing ads switched off fast, and stock watched so you never advertise what's sold out.
Email and SMS that sell
VIP list building, early access, launch, reminder and last-chance sends: the cheapest revenue of the season.
Site ready for traffic
Cart, checkout, free-shipping nudges and bundles checked on mobile, so the extra traffic actually converts.
Christmas and beyond
Gifting, shipping cut-offs, Boxing Day and the follow-up flows that turn peak-season buyers into repeat customers.
From now to January
Offer and margin
Choose one hero offer, check every product's margin at the sale price, confirm stock and set your break-even CPA for the sale.
Build the list
VIP early-access sign-up campaigns, so you can reach thousands of buyers for free during the sale.
Load and test
Sale ads live in a test campaign before launch, emails and SMS scheduled, daily kill-switch rules set.
Run it daily
Budget shifts every morning based on blended return, losing ads off within hours, not days.
Christmas gifting
Gift sets, gift guides and shipping cut-off urgency, then Boxing Day and the January sales.
Keep the customers
Post-purchase, replenishment and cross-sell flows turn peak-season buyers into repeat customers.
Discount or gift with purchase?
See which offer keeps more profit before you commit.
Peak season questions
When is Black Friday 2026?
Black Friday falls on Friday 27 November 2026, with Cyber Monday on 30 November. Many Australian and New Zealand brands run sales across the whole week.
When should ecommerce brands start preparing for Black Friday?
About six weeks out. Decide the offer and check margin first, build the email list in early November, and have sale ads live a week before the sale so they exit Meta's learning phase.
Should I discount for Black Friday?
Only if the margin maths works. A gift with purchase or bundle offer often drives similar demand while protecting profit. Run your numbers in our free offer calculator.
What happens after Black Friday?
The next window is Christmas gifting until shipping cut-offs, then Boxing Day and the January sales. New Black Friday customers should go straight into post-purchase and cross-sell emails.
Is it too late to start?
Not if you move now. Even two weeks gives time to set the offer, load proven creative and switch on the core email flows.
Are you ready for peak season?
Book a 30-minute call. We'll look at your offer, margins and account, and tell you exactly what to do before Black Friday.
30-MINUTE STRATEGY CALL · NO OBLIGATION · GROWTH WITHOUT GUESSWORK™