Growth bottleneck audit
Twelve questions across six areas of your growth engine. See where you're strongest, where growth is leaking, and the three fixes to make first.
TrafficDo you know your break-even CPA and ROAS, and check them weekly?
TrafficHow many campaigns are running in your Meta account right now?
CreativeHow many new ads do you launch each week?
CreativeDo your best ads name a customer problem in the first 3 seconds?
ConversionWhat share of add-to-carts become purchases?
ConversionDo your product pages show photo reviews, size, delivery cost and returns above the fold?
Order valueWhat share of orders contain only one item?
Order valueDo you have bundles and a cart upsell or free-shipping nudge?
RetentionWhat share of revenue comes from returning customers?
RetentionWhich email flows are live: welcome, abandoned cart, post-purchase, replenishment, win-back?
TrackingDo Meta purchases roughly match Shopify orders from Meta?
TrackingDo you judge marketing on blended sales per $1 of total ad spend?
How to use it
Answer honestly; nothing is stored or sent. The lowest-scoring area is usually where an extra dollar of effort returns the most. Most brands we audit find their biggest gain in conversion or order value, not in the ads themselves.
Frequently asked questions
What is a growth bottleneck?
The single stage of your funnel (traffic, creative, conversion, order value, retention or tracking) that limits growth the most. Fixing it returns more than improving any other stage.
How long does the audit take?
About three minutes. There are twelve questions and your answers stay in your browser.