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Weekly Growth Report Template
The format we send clients every week. Short, decision-led, and built on Shopify numbers first, platform numbers second.
1. Headline (two sentences)
What happened this week, and the one thing that explains it. Example: "Spend was down 15% and sales fell by the same amount, so efficiency held. The leak is cart to checkout, which fell from 25% to 19%."
2. The numbers
| Metric | Last week | This week | Change |
|---|---|---|---|
| Total sales (Shopify) | |||
| Orders | |||
| Average order value | |||
| Ad spend (all channels) | |||
| Sales per $1 of ad spend | |||
| New customers | |||
| Meta CPA | |||
| Cart to checkout rate |
3. What worked, what didn't
Top three ads by CPA and the worst three by spend. One line on why.
4. What we changed this week
Budget moves, new ads, site fixes. Each with the reason.
5. Plan for next week
Three to six numbered actions, each with an owner and a target.
6. What we need from you
Approvals, access, assets, decisions.
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