Product Page CRO Checklist

Highest impact

• Photo reviews visible above the fold on mobile
• Price, size or quantity, and delivery cost all clear next to the add-to-cart button
• Guarantee or returns promise stated next to the price
• Add-to-cart button visible without scrolling on mobile
• Bundles or sets offered on the page, not hidden in another collection
• Free-shipping threshold and progress shown in the cart
• Buy now, pay later messaging (Afterpay, Klarna) under the price
• Page loads in under 3 seconds on 4G

Builds trust

• A short video of the product in use
• Before and after or result photos from real customers
• Founder or expert credibility in one line
• Ingredient or materials list in plain English
• Clear answer to the top three objections (FAQ near the button)
• Delivery times by region
• Secure checkout and payment badges near the button

Removes friction

• Variant selectors are big enough to tap on mobile
• No layout shift when images or reviews load
• Sticky add-to-cart bar on mobile
• Cart drawer opens without leaving the page
• Checkout button in the cart drawer is obvious
• Express checkout (Shop Pay, Apple Pay, Google Pay) enabled
• No surprise costs at checkout
• Discount code field doesn't distract from paying

Lifts order value

• Frequently bought together or complete-the-routine block
• One-tap add-on in the cart
• Post-purchase upsell after payment
• Subscribe and save for consumables

Measurement

• Add-to-cart rate tracked by product page
• Cart to checkout rate tracked weekly
• Checkout to purchase rate tracked weekly