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Blueprint · Retention
Klaviyo Core Flows Blueprint
Five automated flows do most of the work in ecommerce email. Build these before you send another campaign.
The five flows
| Flow | Trigger | Emails | Job |
|---|---|---|---|
| Welcome | Sign-up | 3 to 4 over 7 days | Founder story, best sellers, reviews, first-order incentive |
| Abandoned cart and checkout | Added to cart or started checkout | 3 over 48 hours | Answer objections, show reviews, remind of guarantee |
| Browse abandonment | Viewed product | 2 over 3 days | Show the product with proof and related items |
| Post-purchase | Placed order | 3 over 14 days | How to use it, check in, ask for a photo review |
| Replenishment and win-back | Days since order | 2 to 3 | Time to reorder; we miss you, with a reason to return |
Build checklist
- Pop-up live on mobile and desktop with a clear incentive
- Welcome flow live with a founder email
- Abandoned checkout flow live
- Abandoned cart flow live, excluding people already in checkout flow
- Browse abandonment live
- Post-purchase flow with review request on day 14
- Replenishment timed to how long the product lasts
- Win-back at 90 to 120 days
- Flows tested on mobile with real data
- Revenue per recipient tracked monthly
Target: email driving 20 to 30% of store revenue.
Work with us
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