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The Hook Bank: 40 Ad Openers
The first three seconds decide whether anyone sees the rest of your ad. Forty proven opening lines, grouped by angle. Swap in your product and customer.
Problem-led
- Still dealing with [problem]?
- If you have [problem], stop scrolling.
- The reason your [thing] keeps [bad result].
- I tried everything for [problem]. This worked.
- Nobody tells you this about [problem].
- Does this actually help [problem]?
- POV: you finally fixed [problem].
- [Problem] in winter? Watch this.
Founder and story
- I'm a [credential]. I made this because nothing else worked.
- It took us [time] to create this.
- Why I quit my job to make [product].
- The product I couldn't find, so I made it.
- Here's what's actually inside [product].
Proof and result
- Day 1 vs day 7.
- [Number] customers can't be wrong.
- What [result] actually looks like, no filter.
- I didn't believe the reviews either.
- Real results from real customers.
- The before and after that sold me.
Comparison
- [Competitor] vs [product]: the honest difference.
- Why I switched from [old way].
- Same price as [premium brand]. Here's the difference.
- Stop paying [price] for [category].
- The [category] that replaced three products in my routine.
Curiosity and myth
- You've been using [category] wrong.
- The one ingredient to avoid in [category].
- This is why your [thing] doesn't last.
- Three things I wish I knew about [topic].
- Is [category] worth it? Honest answer.
- The [category] trick nobody talks about.
Routine and how-to
- How I [result] in under a minute.
- My [time of day] routine, start to finish.
- Two steps. That's the whole routine.
- How to get [result] without [pain].
- Watch me use it for the first time.
- The easiest way to [result].
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