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Free growth tool
Budget and scaling planner
Work back from your revenue goal to the orders, ad budget and daily spend it takes, and how long to scale there safely.
New customers who arrive without paid ads.
-Orders needed per month
-New orders from ads
-Monthly ad budget
-Daily ad budget
-Sales per $1 of ad spend
-Days to scale safely
Scaling schedule (+20% every 3 days)
How to use it
- Start from profit, not spend. Use the break-even calculator to set a CPA you can afford.
- Scale in steps. Raising budgets by about 20% every three days, while CPA holds, avoids resetting Meta's learning.
- If CPA rises more than 30%, pause the increase and fix creative or conversion before pushing further.
Frequently asked questions
How do I work out my ad budget?
Divide your revenue goal by average order value to get orders, remove orders from returning customers and organic channels, then multiply the remaining orders by your target cost per new customer.
How fast should I scale Meta budgets?
Around 20% every three days while cost per purchase holds is a safe pace that avoids resetting Meta's learning.
Want the numbers done for you?
Book a call