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Free growth tool
Ad angle and hook generator
Fill in your product, customer and proof. Get ten ad angles with hooks and a note on how to film each one.
Edit any field and the angles update. Use the copy button to paste a hook into your brief.
How to use it
- Be specific. "Dry, flaky lips in winter" beats "lip care".
- Test angles, not just visuals. Launch 3 to 4 ads per angle so you learn which message wins.
- Keep the winners on. When an angle hits your target CPA, iterate on the first three seconds instead of replacing it.
Frequently asked questions
What is an ad angle?
An ad angle is the reason to buy that an ad leads with, such as solving a problem, social proof, a founder story or a comparison. Testing angles teaches you more than testing colours or captions.
How many angles should I test?
Test three to four ads per angle and launch a few new angles each month, keeping winners running.
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